Our Story

Welcome to Em Cakes! Founded by Bella, a former crude oil trader turned passionate baker and cake designer, our bakery is the result of pure passion and dedication. In 2019, Bella took a leap of faith and established her online bakery, capturing the hearts and taste buds of dessert enthusiasts near and far.

Driven by her entrepreneurial spirit and unwavering passion, Bella aspires to continue growing Em Cakes. In 2021, seizing the opportunity to expand her business, she opened a cake store-bakery café in West Hampstead, London.

At our business, we specialise in crafting premium handmade cakes and baked goods tailored for every occasion throughout London. Our emphasis lies in authenticity, creativity, and environmental sustainability, ensuring each product is made with care and conscience. Beyond our storefront, which doubles as a cozy café, we aim to foster community connections by serving fresh treats and providing a welcoming space for locals to gather and connect.

Em Cakes, About Us

Our Core Values

At Em Cakes Bakery, our core values are the driving force behind everything we do. These values shape our business and guide our interactions with customers, employees, and the community.

• Creativity: We embrace artistic expression and innovative flavors.
• Quality: We use the finest ingredients, all freshly baked with no preservatives for the best authentic taste.
• Customer Satisfaction: Your happiness is our top priority.
• Community Engagement: We support and give back to our community.
• Continuous Improvement: We constantly seek growth and learning.
• Sustainability: We prioritize eco-friendly practices.

Our Team

At Em Cakes, our talented team is the heart and soul of our operation. From skilled bakers and creative cake decorators to friendly café baristas, each member contributes to our success and ensures a memorable experience for our customers. Together, our team embodies the values of Em Cakes, striving for excellence in all aspects of our work. We collaborate, support one another, and share a common goal: to create unforgettable moments of joy for each and every customer who walks through our doors.